Marketing Executive: Product & Content

The Role

The Marketing Executive will be responsible for the definition and implementation of Product + Content Strategy across online and offline channels and across all markets. The Marketing Executive will liaise with Sales, Developers and Suppliers.

Key Responsibilities

Product & Content Management

Manage projects across all channels and markets (new product launch, new functionalities, new features, AB Tests, UX improvements).
Track, report and monitor the overall website performance (traffic, leads and ROI).
Create, manage and improve the company’s content (product pages, articles, datasheets, brochures).
Manage the translations and their integration on both online and offline supports.
Provide SEO insight and implement optimisations accordingly.

Campaign Management

Define and execute multi-channel campaigns (Email Marketing, AdWords, Social Media, Display, Affiliation, Direct Marketing).
Track, report and monitor the performance of all campaigns.

Sales Collaterals

Create, manage and update the Sales supports (corporate and client presentations, technical document, tutorials, videos, training, goodies, business cards).
Manage and improve the existing online ‘leads generation tools’.
Identify, plan and organise relevant events (exhibitions, conferences, webinars etc.).

Branding

Create and manage the company’s visual identity internally and externally.
Ensure the positioning and the outgoing content consistency.
Manage and improve the online reputation on the reviews platforms.

Additional Responsibilities

Carry out regular competitor benchmarking and industry analysis.
Follow up and monitor all KPIs.

The Person

Ideally, degree educated in Marketing.
At least 2 years’ experience in Marketing, preferably in B2B services with a genuine interest for new technologies.
Proven experience in SEM (AdWords), Emailing, Display, Affiliation, Partnership, Social Media, SEO, Web analytics (Google Analytics preferably).
Intermediate to advanced knowledge of HTML.
Excellent copywriting skills.
Strong analytical and numeracy skills to interpret data sources is essential.
Independent, proactive, driven, self-motivated and flexible attitude while using a high initiative.
Excellent organisation, project management, communication and interpersonal skills.
Contact: Tel: 44 (0) 118 945 1025